http://www.youtube.com/watch?v=UC6acGUnqXM&feature=related
I chose to critically analyze a Delta Airlines commercial from 1994. It makes one want to fly after watching the commercial. It sure inspired me to want to fly! This commercial does a good job by using pristine backgrounds and destinations such as the crystal clear waters with the dolphins swimming. They also use beautiful snow-topped mountains. This is one great way to lure the norm into traveling with Delta Airlines. Delta makes you feel privileged when you fly with them. They use an attractive white stewardess who is busy retrieving dinner requests from the guest. Now who would not want to fly after seeing all of these great things? It seems almost to good to be true, like a luxury. To me it appears Delta is sending us a message that if you fly with us you will never regret it and will comeback as a customer forever. It will be a memorable trip and experience when you fly Delta.
They use white planes with black noses which is a nice contrast to the blue sky and the puffy, white clouds. The planes look as if they are always ascending or turning to one side or another in this ad. Towards the end of the commercial when landing they show the passengers looking at their watches to help explain how punctuate Delta is. This is great for people who have important meetings or connecting flights. These passengers can truly rest assure that they will be on time whether they fly across the country or across the continent, which is a great feeling to lie on Delta's dependability. The calm and soothing French music(Adieus)also is very accommodating. They show plane after plane to send us a message on how many flights they have operating overseas and around the country. We can take in that they are one of the nation's more popular airlines. This commercial is trying so show us how Delta revolves around the world. The captain is also shown waving with a grimace on his face. Delta's staff does a very good job of comforting guests and making them feel like they are at home. On top of that, they are always smiling and willing to help. In the end, it shows the crew and its passengers arriving at the terminal in the concourse with a smile as they meet with their family members. After all, their slogan is "you'll love the way we fly".
This ad was well developed and is great for influencing those who like to travel or even those who do not travel much. It clearly gets you thinking Delta in the future after watching this commercial and I know that would come to many people's minds at first when considering what airline to fly on their next trip.

After completing these three media analysis's I have learned how far one can go in depth on explaining just a simple image or commercial. It is very important to state the obvious and then take it to the next level. By that, I mean look for clues that the ad may be hiding or hinting that something may be happening soon. One can really critically analyze from the background of an image. The background can often set the tone of a commercial, which I found very helpful. This also helps the viewer understand the theme better. Another thing I learned is in each ad, each company whether it was Delta Airlines, Acura, or the credit card company they all had their catchy scheme to trap the audience into buying their product and if you do how you will never regret it.