Media Analysis #1

The ad that I chose to critically analyze was the new 2009 Acura RL. Acura, is known as a luxury, high performance, and intelligent vehicle (live traffic on navigation screen along with restauraunt ratings and phone numbers all connected to a hands free blue tooth system). In my opinion I find this image to be very flashy with the way the light shines down on the highly sophisticated Acura (made by Honda). Another way this ad is presented would be through the colors all black surrounding the red which make the finish seem rather glossy and shiny. The car looks rather zoomy in its current position, possibly ready to take off. In addition, the image only shows about 1/2 of the car, so they are probably trying to emphasize on how streamline and swoopy the design is.
Overall this ad was well structured and specifically designed catch the viewer's eyes. This car would probably appeal to mainly the younger and middle generations and or those with lots of money looking for a unique style.